August through October, I'll manage your email marketing from the inside out: cleaning up deliverability and re-engaging the subscribers you already have, so your list is warm and ready before your biggest weekend of the year.
Every email sent between now and November is in service of one goal: an inbox that's warmed up, engaged, and ready to sell hard on BFCM weekend.
Auditing your sending health, fixing what's landing you in spam, and setting the technical foundation so every email after this actually gets seen.
Strategic campaigns designed to wake up cold segments and grow your engaged list — the exact audience your BFCM sends will depend on.
Your Black Friday and Cyber Monday flows built, tested, and queued — these are the two flows included in your challenge, tuned specifically for your biggest week.
I run your Black Friday and Cyber Monday campaigns live, plus the two flows we built in October — no extra invoice, no scrambling, no last-minute hires.
An unengaged list going into BFCM means low deliverability right when it matters most. This gets fixed in August, not November.
A proper flow build isn't a weekend project. Your Black Friday and Cyber Monday flows need testing, timing, and revisions — which is exactly what October is for.
Small accounts lose the most revenue during BFCM simply from lack of bandwidth. This challenge means someone else is already handling it.
Everything you need to walk into BFCM weekend with a warm, engaged list and flows that are already built, tested, and ready to sell. I'm only taking on a limited number of accounts for this round — applications close July 31 at 11:59PM EST.
Your entire BFCM weekend managed live by me, at no extra cost.
Your Black Friday & Cyber Monday flows built for you, included in your $750.
No — and this is on purpose. The emails sent during the 90-day challenge are intentionally kept simple, not fully designed campaigns. This challenge is strictly about deliverability and engagement: getting your emails into the inbox, out of spam, and in front of subscribers so they actually start opening and clicking again. That engagement history is what makes your Black Friday and Cyber Monday sends land — and perform — when it counts.
Your Black Friday and Cyber Monday flows only. This challenge doesn't include a full flow suite build (welcome series, abandoned cart, post-purchase, etc.) — the October build is scoped specifically to the two flows that carry your biggest sales weekend.
August is deliverability and list cleanup. September is subscriber re-engagement. October is your Black Friday and Cyber Monday flow build and testing. Then I manage your BFCM weekend live, at no extra cost.
Yes — Afterpay, Klarna, and Affirm are all available at checkout if you'd rather split up the $750.
Klaviyo, or ready to move to it. If you're not on Klaviyo yet, we'll cover that as part of onboarding.
Applications close at 11:59PM EST on July 31st and spots are selected from who's applied by then — this round won't reopen once the challenge starts in August.
Seats for the Small Account Challenge are limited to the accounts I can actually manage well — not a mass roster. Once July 31 hits, applications close.
Claim Your Spot — $750